Service design
aligns various layer of interactions into delightful experiences
Hello! We are Service Design Indonesia (SDID).
We are a group of design enthusiasts and practitioners with a mission to raise awareness of service design in Indonesia
Service Design Day 2026:
Service Design Around Us
6 - 7 June 2026
This Service Design Day, we’ll bring a series of pecha kucha sessions from practioneers and our community members. They will be sharing "what is service design for them", "how they applied in their professionals work and their daily life." It will be light yet so insightful. For this event we'll run it in four different cities! Jakarta, Bandung, Solo, and Surabaya.
The Service Design Day 2026 will be held on:
- Saturday, 06 June 2026 for Surabaya and Bandung - Offline
- Sunday, 07 June 2026 for Jakarta and Solo - Offline
The seats are very limited, so make sure you immediately signed yourself up!
Service Design Indonesia (SDID) was founded by Somia Customer Experience in 2019, with a vision to bring fresh design conversations to the local community, raising awareness and introducing new practices, particularly among those in positions to drive meaningful change within larger organizations.
Since then, it has grown into something bigger: a community kept alive by passionate volunteers who share a deep commitment to growing the service design practice in Indonesia. Somia CX remains part of that journey, contributing through volunteer involvement, event support and funding.
User Experience works in a specific touch point to make sure the end user get great experience in interacting with the organization through that particular touch point.
Service design is making sure all touch points have cohesive user experience and have the needed support from the people, process, or technology to make that experience feels like magic.
In September, we conducted the first service design Indonesia attended by 200+ national and International attendees.
Service Design 1st Meetup
At the first service design in July 2019, we discussed on how service design can be implemented in startups and public services.
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servicedesignindonesia@gmail.com