Service design
aligns various layer of interactions into delightful experiences
Hello! We are Service Design Indonesia (SDID).
We are a group of design enthusiasts and practitioners with a mission to raise awareness of service design in Indonesia
GovJam 2026: Jakarta, Bandung, Solo
Malang, Denpasar
5 - 7 November 2026
Our jams is part of GlobalJams network, the community behind GovJam events in cities around the world. In Indonesia, Service Design Indonesia (SDID) brings GovJam to five cities: Jakarta, Solo, Bandung, Malang, and Denpasar.
In Jakarta, the Ministry of Administrative and Bureaucratic Reform (Kementerian PANRB) joins as our main strategic partner. The partnership ties the jam to the real challenges and priorities of public service transformation in Indonesia, especially the life events approach, which designs services around key moments in people’s lives.
As the ministry responsible for public service policy, Kementerian PANRB also helps bring government agencies in Solo, Bandung, Malang, and Denpasar into the jam, so that ideas developed at GovJam can reach the people who shape public services.
The GovJam 2026 will be held on:
- Friday, 05 November 2026 for Jakarta - Saturday, 06 November 2026 for Solo, Malang, and Denpasar
- Sunday, 07 June 2026 for Bandung
The seats are very limited, so make sure you immediately signed yourself up!
Service Design Indonesia (SDID) was founded by Somia Customer Experience in 2019, with a vision to bring fresh design conversations to the local community, raising awareness and introducing new practices, particularly among those in positions to drive meaningful change within larger organizations.
Since then, it has grown into something bigger: a community kept alive by passionate volunteers who share a deep commitment to growing the service design practice in Indonesia. Somia CX remains part of that journey, contributing through volunteer involvement, event support and funding.
User Experience works in a specific touch point to make sure the end user get great experience in interacting with the organization through that particular touch point.
Service design is making sure all touch points have cohesive user experience and have the needed support from the people, process, or technology to make that experience feels like magic.
In September, we conducted the first service design Indonesia attended by 200+ national and International attendees.
Service Design 1st Meetup
At the first service design in July 2019, we discussed on how service design can be implemented in startups and public services.
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servicedesignindonesia@gmail.com